UN Women – Women Bleed

Döðlur, TM Insurance and UN Women Iceland teamed up to create a campaign focusing raising money to send Dignity Kits to women in refugee camps in Jordan. Women fleeing their homes don’t have access to basic necessities such as sanitary products which can endanger their health. Döðlur in collaboration UN Women developed the concept; to showcase the extreme between the made up world advertisers have created around women's periods, girls laughing and dancing in white dresses compared to the real world of too many women in the world today, being victims of war and fleeing their home.